Unconscious Bias & Decision Making


You make hundreds of decisions every single day. You make business decisions and life decisions, big and small. Perhaps financial decisions, communication decisions, or health and wellness decisions.  

Some days you may have to make very strategic decisions such as reorganizing a company, creating a new team, integrating new tools. You are making decisions constantly. Sometimes decisions are based purely on facts or what you may feel is right, given that point in time. It may also be both facts and emotions. 

And a pioneer and leader, you may find that most of the time, your decisions are based on the ever-evolving and changing environment in which we operate and work every single day.  

Understanding what influences your decisions will lead to more conscious decision making.

Being aware of potential bias in decision-making can help you make better and more informed decisions.  

  1. Primed your pump or set the stage for this decision. Priming the pump bias occurs when people proactively or post actively attempt to influence the decision-making process. Have you been part of setting the stage conversations?
  2. Anchoring. When leaders rely too heavily on initial information. When have you ever relied on information that someone told you was preliminary? 
  3. Confirmation bias. Look out for this bias when surrounding yourself with people who think exactly like you. Do you unintentionally limit the diversity of opinions?
  4. Self-serving bias. This bias is present when people blame others when something goes wrong. Do you experience instances where people are so busy blaming others you can’t make progress?  
  5. Actor-observer bias. The difference between how we explain others’ actions and how we explain our own. Actor-observer unconscious bias happens when we see weakness in other people’s decisions based on their judgment and explain our mistakes due to external influences.

The other critical component associated with your ability to make the best decisions is brain health. 

How do you keep your brain optimally operating? 

Eat right, get enough sleep, stay hydrated. 

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